Rather than dryly presenting facts, or even skewing bits of information to aid his slant, his statistics and figures are shown with witty ideas, obvious mockery, and sharp sarcasm.
The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format.
Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
By 15 Mar - Yes, selling movies when you could settle for loving them purely — how tacky! Comfortably post-sale, Spurlock appeared in casual gear, not the logo-infested suit he wore in Park City, a contractual obligation he agreed to in order to secure funding from the twelve corporations who underwrote his film.
That The Greatest Movie Ever Sold is about corporate product placement in films is an example of what might be recognised as a classic Spurlock twist.
How insidious is this practice? How much control do corporations have over ostensibly creative content? What is a personal brand and where can I go get one? Spurlock reverts to the same, showboating gag over and over pitching execs with absurd photos of him using their productand the audience I saw the film with lost their minds every time.
David Foster Wallace forecasted a world where the name of the year itself was auctioned off to the highest bidder in ; instead ofwe would live in, say, 'The Year of the Whopper. The Greatest Movie Ever Sold, an explicit statement of ownership. Nader warns him early on to be careful with his tap-dancing approach: You gotta keep the customer happy, after all."Pom Wonderful Presents: The Greatest Movie Ever Sold" is an unusual film in the sense that while you're watching it, the film feels like a behind the scenes feature.
Nov 23, · POM Wonderful Presents: The Greatest Movie Ever Sold summary of box office results, charts and release information and related links.
“The Greatest Movie Ever Sold” Product Placement. Paper details: Watch the movie titled “The Greatest Movie Ever Sold”. It will be shown in class on Wednesday September The Greatest Movie Ever Sold – Morgan Spurlock On TED. By Frank Lam Sheung on July 20, in Mindset.
Morgan Spurlock the creator of Super Size Me decided to create a documentary about branding, product placement and advertising which he named The Greatest Movie Ever Sold. This guy is a marketing genius.
Watch video · With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship.
(And yes, onstage naming rights for this talk were sponsored . Sep 12, · The premise of the film "The Greatest Movie Ever Sold" was to gather as many sponsorships as they can to fund a movie. This is an attempt by Morgan Spurlock to show the ridiculousness and control that corporations have, even in the film industry.