Considering our desire to live where our family support system is, would you consider these businesses and move to be feasible and worth sacrificing our current living arrangement? If so, should we sell our rental properties to help facilitate all of the initial costs of this move? Since being debt-free including the mortgage is one of our primary financial goals, should we consider selling one or both of our rental properties in order to meet this goal more quickly?
Do you think that you might be wrong? Instead what they found out when they got all the pieces back, was that Canon had figured out a less expensive way to build and assemble and in fact service copiers. For example, they found that in some cases Canon had put two screws to hold an assembly in place rather than four, or six that Xerox had.
So Xerox took all of this information and added up the cost and they were really shocked to find that Canon in fact could make a profit at that price.
And at that point Xerox might have thrown up their hands and said we have to get out of the small desktop copier business, but instead they decided that they would try to figure out what they could do to reduce their own costs. Xerox obviously had its assumptions pretty seriously challenged, and they rose to that challenge and recalibrated.
Examining the Marketplace So you need to think about what are your assumptions about the marketplace?
What do you think is going to happen? Is it going to grow? Is it going to grow rapidly? Are new competitors going to enter into the market? How easy will it be for them to come in? Is there some form of disruption that might occur? And you have to think about whether your competitors have similar assumptions.
If you go back to our model of how markets work, and what the impact is of new entrance and the power of customers and availability of substitutes, what does that mean for the assumptions that competitors are likely to make about the market?
Understanding all this is very important in figuring out your own strategy for the future. Sandman also has an extensive background in international business, including the transfer of technology to licensees and joint venture partners in the Pacific Rim, Switzerland, England, Mexico and Brazil.
Sandman started his career with a privately held composites manufacturer, and he subsequently became chief operating officer of a division of the Dexter Corporation, a multinational producer of specialty materials.
In addition to his current role at IFCIP, he continues to do consulting in the field of competitive intelligence. Sandman received his B.Study Hacks Blog Decoding Patterns of Success From “To Do” to “Will Do”: Using the Case Method to Defeat Procrastination July 30th, · 38 comments The Remarkable Life of Erez Lieberman.
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